The Cadillac F1 race car livery wears a fair number of sponsor decals. GM Authority breaks down what each company does.

GM's commercial cost the company about $20 million, and attracted a lawsuit from Hollywood director Michael Bay.

Formula 1’s newest team, Cadillac, unveiled its debut livery during the Super Bowl half-time show on Sunday. The American ...

Given Cadillac spent around $7 million-8 million to reveal its first F1 livery during Super Bowl LX — along with a joint reveal of the color scheme on a show car positioned in New York’s Times Square ...

The 2026 Formula 1 season is about to begin with a big regulation change on the cards. The cars will not only look different in terms of their shape, but also in how they are covered. Recap the ...

General Motors brand Cadillac spent up to $20million on its Formula 1 livery reveal during the NFL’s Super Bowl, team CEO Dan ...

The car livery is a dual-color white-and-black design, with the sides of the cars different colors. One side is white, while the other is black. According to the news release, there is a design ...

Cadillac F1 unveiled its 2026 livery on Sunday with a unique Super Bowl ad, combined with a Times Square reveal that shocked Formula 1 fans.

The ad ends with the tagline “the mission begins” and a call to action to follow America’s team.

Streamed live from the home of our long-standing shareholders, Bahrain, CEO Zak Brown, Team Principal Andrea Stella, drivers ...

The McLaren F1 team will reveal their livery for the F1 2026 season today. McLaren will become the 10th and penultimate F1 team to showcase their official livery for the upcoming 2026 campaign on ...