Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

Advertising influences how consumers perceive brands, products, and even themselves. Given the data-driven and algorithm-rich, always-connected nature of today’s world, the concern is not merely how ...

Any significant technological innovation is a double-edged sword eliciting excitement over future possibilities and fear over the disruption it will trigger. Generative AI is that current innovation — ...

Consumers are signaling that prioritizing ethical advertising is now in the best interest of brands. With 86% of global consumers stating that they care about the privacy of their data and that they ...

Corporate ethics hotlines received fewer reports from employees in 2020, despite a turbulent year of concerns related to potential wrongdoing. Environment, health and safety rose 47%. The decline in ...

Doctors, lawyers, accountants, even plumbers and electricians all have professional certification programs, and now the advertising industry has one too. The Institute for Advertising Ethics (IAE) has ...