Publicis acquired Epsilon on Sunday primarily for the latter’s expertise in working with first-party client data. But Publicis got a lot more with Epsilon’s hefty $4.4 billion price tag. Epsilon is ...

Epsilon rapidly intensified into a major hurricane, forecasters said Wednesday afternoon. The Category 3 storm is likely to miss Bermuda, yet its effects may still be felt there, so the island is ...

On Thursday, Publicis-owned Epsilon became the latest company to support Unified ID 2.0. UID 2.0 is an open-source industry initiative, originated by The Trade Desk, that aims to develop an ...

Before this weekend, you'd probably never heard of Epsilon Data Management. But the Texas-based marketing firm had almost certainly heard of you. In fact, the company behind the high-profile leak of ...

Epsilon announced a security breach that exposed millions of Americans. April 8, 2011— -- Spot Quiz: What does the word Epsilon mean to you? It is the fifth letter of the Greek alphabet. As I ...

Unless you are a statistical anomaly, you should have received a handful of notifications by now from companies like Chase Bank, or Best Buy warning you that your email address may have been ...

How can brands market to their target audience if they don’t actually have a full picture of who their target audience is? According to Ric Elert, president and COO of outcome-based marketing company ...