This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Email, which has long relied on tricks that were used by direct mailers 100 years ago, has returned the favor: Direct mail senders are now sending trigger-based mailings. PostcardMania has launched a ...

There is a serious fear among IT organizations that e-mail will cease to become a productive tool because of the preponderance of spam. And if e-tailers can’t rely on the easy gateway to customers ...