When your customers click through on your PPC ads, they may be prepared with credit card in hand to buy your product. But if the landing page they are directed to isn’t properly designed (or worse, ...

This sponsored post is produced by Mike Smith, vice president of marketing, GetResponse Yes, email marketing works. It’s a much more effective way of finding prospective customers than display ads or ...

Effective landing pages can significantly impact campaign success, but less-seasoned marketers often make common design mistakes that hinder user experience and, as a result, conversion rates. By ...

Your website’s landing page is a powerful force in securing new clientele. Every element has the ability to serve as visual rhetoric to encourage visitors to stay and finish the customer journey. A ...

With the rollout of Google Hummingbird, we know that sites that feature active and meaningful content marketing are being ranked higher in organic searches. To that end, landing pages can be used as ...

Imagine launching a website where nearly every visitor becomes a customer, sounds like a dream, right? Yet, this is the reality that businesses can achieve with the right tools and strategy. In a ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

A well-designed landing page can significantly impact the success or failure of acquiring a first or retaining a paying customer. Landing pages significantly impact conversion rates because they make ...