E.L.F. cosmetics has been hit with fierce backlash online after dropping an advertisement featuring controversial comedian Matt Rife - who was recently issued a chilling warning - with many long-time ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

One executive for makeup brand e.l.f. is trying to turn down the social media temperature after her company’s latest ad sparked outrage among users for starring stand-up comic Matt Rife. In an ...

E.l.f. Cosmetics is addressing criticism over their new ad. As the beauty brand continues to face backlash over their campaign that featured comedian Matt Rife, the company issued a message on social ...