Florida-based marketing software firm DirectMail2.0 is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! (WMW), a ...

Cendant Corp. aims to migrate much of its direct mail customer database to e-mail. The New York company is using MindArrow Systems Inc.'s MindArrow OnTarget list and e-mail append service to match ...

The DirectMail2.0 AI tool empowers direct mail advertisers by analyzing their campaigns through user-supplied inputs, then benchmarking and modeling performance against thousands of similar campaigns ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Mention database marketing, and many entrepreneurs will shoot you a "been there, done that" look. In fact, even the newest business owners have likely taken a stab at sending a mailing or two. However ...