SEO is all about optimizing for, well, search. In 2018, I defined SEO as: In 2025 (and beyond), we can define search, answer, and assistive engine optimization as The aim is the same – get the ...

DEFINITION: Search engine optimization (SEO) is the process of ensuring that search engines are more likely to find and access your Web pages. SEO’s purpose is to improve the volume and quality of Web ...

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI ...

There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already ...

A company named around “SEO” is now tethered to a term that no longer reflects the full breadth of modern discovery work.

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

Three SEO strategies to help you improve online visibility, increase authority, boost organic traffic and enhance user experience. Search Engine Optimization (SEO) has been around for more than 25 ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

Learn from four SEO experts about what impact user-facing AI features could have on SEO and how you can be prepared. This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert ...