It’s not just a trend; it’s a smarter way to grow. When you base decisions on facts instead of guesses, your campaigns become more targeted, more personal, and more effective. But getting there takes ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

Email is the backbone of our digital identities, connecting online interactions, communication, and personal records. The email address translates consumer intent across platforms, silently anchoring ...

Reaching multiple generations doesn’t have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to ...

Reaching tech-savvy audiences is no walk in the park. These people live and breathe technology, and they’re quick to spot anything that feels outdated or irrelevant. They don’t want generic ads or ...

Back in 1966, McKinsey astutely observed, “Change gets costlier every day, yet not changing can be costlier still.” This statement rings truer than ever in today’s rapidly evolving advertising ...

Doug Sutcliffe is an MIT Sloan Fellow and a leading product management expert. His impressive career in this field began as a Sales Management Trainee at L'Oréal Canada and progressed to the role of ...

"Mad Men" is a term coined in the 1950s to describe New York's Madison Avenue advertising executives, recently brought to the fore in the popular TV show of the same name. In the compelling world of ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...