Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...

If you are in charge of customer retention in a recurring-revenue business, you know that your competition is always trying to poach your customers — and that your customers will jump ship after a bad ...

The language of marketing can be characterized by the following: buzzwords, buzzwords and more buzzwords. But jargon can become quite confusing when definitions are not universally established and ...

Severine Griziaux is senior manager of enterprise content marketing at Twilio. Before joining Twilio, she was running marketing for a software company in the search industry. Combining a mix of ...

Customer service sets great businesses apart from the rest by ensuring buyer satisfaction. Happy customers are often repeat customers, requiring no additional cost-of-acquisition expenses. Keeping ...