The camera pans across sunlit green pastures crowded with grazing cattle. A rancher from Floresville talks about the six generations of his family and their decades-long partnership with H-E-B. As the ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...

The creator class is poised to have a more commanding presence at this year’s Cannes Lions International Festival of Creativity. Among today’s creative highlights, Cooper Flagg wins at everything—even ...

The post From AI to Creative Velocity: 10 Forces Shaping Marketing Success in 2026 appeared first on Self Employed.

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

The campaign was ready. Creative looked sharp, the performance claims were compelling, and leadership was pushing for launch by end of day. But then came the fine six-figure fine, courtesy of the U.S.

Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 55 min ago By Brian Bonilla - 4 hours 9 min ago By Tim Nudd - 9 hours 25 min ago 9 hours 55 min ago By Gillian Follett - 9 ...