One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads. Among today’s creative highlights, we have four in-game Super Bowl spots; an ...

The post From AI to Creative Velocity: 10 Forces Shaping Marketing Success in 2026 appeared first on Self Employed.

Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

They’re majestic and impossible to ignore — it’s no wonder elephants have inspired some of the most powerful advertising campaigns ever created. From WWF’s heartbreaking appeals to stop poaching, to ...

When I first started in marketing, my observation was that often, a breathtaking ad was the hallmark of a successful brand launch. But in my experience, nowadays, that’s changed—that ad, that hook, ...

SAN FRANCISCO--(BUSINESS WIRE)--Omneky, the Gen AI command center for smarter digital ads, today announced the launch of Smart Ads, a revolutionary new feature designed to transform how brands create ...

This is read by an automated voice. Please report any issues or inconsistencies here. From major campaigns to the upcoming big game, advertising agencies are at the forefront of many major multimedia ...

As part of its upfront TV presentation efforts, Warner Bros. Discovery is launching multiple efforts for brands and their media buyers -- new ad platforms that can better manage media campaigns on its ...

The creator class is poised to have a more commanding presence at this year’s Cannes Lions International Festival of Creativity. Among today’s creative highlights, Cooper Flagg wins at everything—even ...