A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

LOS ANGELES (Legal Newsline) – A class action lawsuit against a toothpaste brand claims the company falsely advertised how well its toothpaste removes stains. Jacqueline Dean filed the lawsuit on Jan.

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

A teeth-whitening toothpaste made by Colgate, Colgate Optic White Pro Series' formula contains 5% hydrogen peroxide, the highest level of hydrogen peroxide in an over-the-counter whitening toothpaste, ...

NEW YORK, Oct. 9, 2024 /PRNewswire/ -- Colgate® Optic White®, a leader in teeth whitening and oral care, is toasting to a bold new partnership with the McBride Sisters Collection. Introducing the ...

Maintaining good oral hygiene doesn't have to be a luxury, and these four whitening toothpaste options prove just that. In Nigeria, where oral hygiene is a key aspect of overall health, finding ...