A year after changing campaigns for Bounty paper towels, Procter & Gamble is refocusing the brand’s advertising again. Bounty had for decades been called “the quicker picker upper” or, in a more ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 15 hours 9 min ago 17 hours 9 min ago By Brian Bonilla - 20 hours 39 min ago By Adrianne Pasquarelli - 21 hours 9 ...
CINCINNATI (AP) - Procter & Gamble Co. has picked up backing for its challenges to paper towel advertising by Kimberly-Clark Corp. The advertising industry's self-regulatory body recommends changes in ...
Procter & Gamble is at the wrong end of another misleading advertising lawsuit in the US, this time over the retention properties of its Bounty paper towels. Georgia-Pacific, manufacturer of rival ...
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