As the column’s name suggests, Thaler set out to challenge standard economic thinking by testing economic anomalies—in other words, what happens when our irrational, some might say human, selves are ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

This activity was supported by contracts between the National Academy of Sciences and Alfred P. Sloan Foundation (G-2020-12645) and the National Institutes of Health ...

The late Princeton University psychologist Daniel Kahneman changed our understanding of how we make decisions, especially financial ones, proving that we are far more irrational than we think.

Clinicians who engage patients and family members in shared decision-making know that people don’t always make healthcare decisions based on what is rational. The irrationality of healthcare decisions ...

The last day of Wharton's spring semester was a glorious day for me, and not just because the magnolias were in bloom. Once again, my consumer behavior students have made me very proud. It was the ...

In a brand new 2015 edition of the free Behavioral Economics Guide, which I edited and published today, Dan Ariely, the bestselling author of Predictably Irrational, illustrates the lessons from ...

This fall’s Foltyn Seminar brought together a leading expert in behavioral economics and key figures of community programs in Delaware to better understand how individuals make decisions and how those ...

A short history of modern decision making by Justin Fox When we make decisions, we make mistakes. We all know this from personal experience, of course. But just in case we didn’t, a seemingly unending ...

The National Science Foundation’s Social, Behavioral and Economic Sciences Directorate is holding an informational webinar about several major research funding opportunities. The event will take place ...