Here's an unlikely recipe for successfully spicing up a winter clothes catalog - make the models lose their clothes, or to be more exact, allow your clients to see what is hiding underneath the bulky ...

Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

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Augmented reality got a major boost from the wildly popular Pokémon Go and now it looks like it could get another one at retail stores. A shopper could use augmented reality to help them picture a ...

Fashion week is out! At least that’s what luxury brand Gucci has said after they announced they are going seasonless and will only have two shows a year. The pandemic is changing not only consumer ...

Since the pandemic began, almost every aspect of life moved online — but we never expected our closets to go virtual. But even prior to the pandemic, we saw hints of how fashion could exist solely on ...

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Amazon has filed a patent that suggests the company could one day provide an augmented reality (AR) experience that would let users “try on” clothes and accessories before buying. The patent is based ...

AR developments are part of a bigger push for traditional brick-and-mortar retailers to woo consumers into their stores rather than opting to shop online. Hemant Mishra/Mint via Getty Images It’s ...

Four new brands are headed to Snapchat to take advantage of the social media platform’s augmented reality capabilities. Items from Dior, Fendi, Ralph Lauren, and Marc Jacobs are now available to try ...

Augmented reality creation platform Blippar announced today that it has integrated its WebAR software development kit into Unity, the software platform that half the world’s games and many of its 3D ...