Apollo Tyres increased its advertising and publicity expenditure by 14% year-on-year in FY25 to Rs3,799 million. The spend accounted for 2.1% of standalone sales, up from 1.9% last year. In FY 24, the ...

The court found the ad “denigrates and disparages” CEAT. On September 12, the Bombay High Court passed an injunction against Apollo Tyres preventing it from airing an advertisement which “denigrates ...

Industry data shows advertising activity in the auto category has been rising. As per TAM AdEx’s cross-media auto report for 2024, TV ad volumes increased by 7% compared to 2020 and surged 18% ...

New Delhi: Apollo Tyres, the Lead Sponsor of the Indian Cricket Team, has unveiled a new brand campaign titled Har Safar Mein Dum Hai, featuring cricket icon Sachin Tendulkar alongside Team India ...