If you have a sensitive scalp or extremely dirty hair from just taking down your protective style, you might benefit from a pre-shampoo. A pre-shampoo helps to soften and moisturize your hair before ...

To quote LL Cool J, don’t call it a comeback, Afro Sheen has been here for years! The iconic hair brand became a household name in the late ’60s and ’70s during the Afro era before becoming dormant in ...

Afro Unicorn Magical Tresses logo. Afro Unicorn-Branded Magical Tresses Line Launches at Walmart to Coincide with World Afro Day on Sept. 15th My goal has always been to normalize Black beauty and ...

I can remember the days (not so long ago) where I couldn’t shop for hair care on the high street at all. If I wanted a good product haul for my wash-day, then I had to take my butt to the nearest ...

I can vividly remember a time when I would be hard-pressed to find anything suitable for 4C hair like mine anywhere other than the specialised afro hair shop in the ethnically diverse area of London ...

Fastest-growing Black Lifestyle Brand Brings the Magic to CVS just in time for MLK Weekend, Black History Month and Valentine’s Day My goal has always been to normalize Black beauty and encourage ...