Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

If you ask most direct-to-consumer brands what their core marketing channels are, the general consensus is that they focus heavily on Meta Ad platforms (Facebook & Instagram), Google Ads (includes ...

New Case Studies Highlight the Benefits of Using MarinOne Across Paid Search, Social and eCommerce Campaigns. SAN FRANCISCO, July 22, 2021 /PRNewswire/ -- Marin Software, a leading provider of digital ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

Change, something which has arguably always been at the centre of the advertising industry, has been more dramatic in recent years. The impending death of the third-party cookie has meant that ...

That line gets repeated every January because small businesses feel the same pressure at the start of a new year, do more marketing, spend more money, post more content, run more ads, and hope the ...

Your audiences aren’t confined to a single brand experience or moment: they don’t consider messages in media siloes - but instead expect a coherent experience across all the content, messaging, offers ...

Talk to a demand-side platform, marketing agency, or user acquisition manager about advertising trends, and you’re likely to hear about marketers clamoring for connected TV (CTV) inventory. But CTV ...

AUSTIN, Texas, April 9, 2025 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions for destination marketing organizations, today ...

TV advertising is still the primary focus of marketing efforts for nearly one quarter (22 per cent) of US enterprises who indicated that TV is their number-one priority channel. Further, 85 per cent ...

Qualified Residents, AI Top List of Concerns for Multifamily Professionals ATLANTA--(BUSINESS WIRE)--A diverse, powerful digital marketing mix is essential to leasing success in 2025, according to ...