Once upon a time, in a bustling city of commerce, two renowned departments excelled in their exceptional skills for generating wealth for their thriving businesses. One was sales, adept at persuading ...

Tech Leaders: 5 Steps to Ensure Superior Alignment With Your Business and IT Strategies Your email has been sent Businesses are facing high competition and ever-changing market dynamics such as ...

It’s no secret that the healthcare industry is trending more and more toward hospital-physician alignment for many reasons. Hospitals are increasingly looking to align with physicians or physician ...

Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as ...

With the average tenure of chief marketing officers (CMOs) decreasing to 37 months and with CMO roles even being eliminated altogether, it is a trying time to be a senior-level marketer. Paramount to ...

As marketers, we’re always attracted to the magic of tactics and know-hows. One tactic might appeal to the hand-raisers, but another is solely good for brand awareness. While someone might think a ...

There’s an old story of JFK touring a NASA facility in the years leading up to the Apollo 11 mission that took Neil Armstrong and humankind to the moon for the first time. While walking through the ...

Why do some days feel like such an uphill battle while others feel like you’re gliding effortlessly downstream? How can you explain being hopeful about your goals in one moment and deeply discouraged ...