When it comes to turning a beloved toy into a box office hit, it’d be hard to top 2023’s Greta Gerwig-directed Barbie. But Mattel veteran Robbie Brenner, who produced the nearly $1.5 billion-grossing ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...
This is read by an automated voice. Please report any issues or inconsistencies here. Barbie manufacturer Mattel took a hit this week after its superstar doll failed to deliver. The El Segundo company ...
If “Barbie” is awarded best picture at next month’s Academy Awards, it would only crown what has been an unprecedented moment for the world’s No. 1-selling doll. The glossier half of the “Barbenheimer ...
EXCLUSIVE: Two years after the record-setting release of Barbie, the feminist live-action take on Mattel’s iconic doll that became a cultural phenomenon, Illumination and Mattel Studios have finalized ...
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