Toyota built the hybrid blueprint rivals still chase. Decades of refinement and scale keep its edge unchallenged.

As of the end of 2013, Toyota has sold 6.07 million hybrid vehicles globally since it first launched a series-production hybrid in 1997. Of that impressive total, 2.3 million Toyota and Lexus hybrids ...

Initially offered as a four-door sedan in 1997, the Prius leveled up to a liftback in 2003 with the introduction of the second generation. The nameplate that made Toyota a household name for all ...

When Toyota introduced its first hybrid in 1997, the diminutive car created a new market in the automotive landscape. While hybrid technology had been around for almost as long as the automobile, ...

Toyota Motor has now sold over 2m petrol-electric hybrids since launching the Coaster Hybrid EV microbus and Prius car in 1997. Prius exports started in 2000. The Prius, now in its third generation, ...

The 2023 Toyota Prius is the fifth generation of the world’s best-known hybrid vehicle. Since it first went on sale in Japan in 1997, the Prius has epitomized high fuel efficiency and the advanced ...

First of all, Happy Earth Day. The celebration of our home planet in all its fragility has been an annual thing since 1970. “Earth Day 1970 gave a voice to an emerging public consciousness about the ...

Just mentioning the words “Toyota Prius” amongst the company of anyone remotely interested in cars will likely elicit a scoff, eye roll, or maybe visceral anger, as they quote an old Jeremy Clarkson ...

After 25 years of being bullied for its derpy looks, the 2023 Toyota Prius gets a more attractive redesign — just in time to miss the full-electric wave. After 25 years of being bullied for its derpy ...

Mark Webb has over 20 years of experience in the automotive and tech industries. As a freelance writer, he’s written for Motor1, The Drive, MotorBiscuit, and Internet Brands. He's fascinated by ...